Make the most out of your LinkedIn

Job searching is no fun. Sending in one application after the other can be demotivating and the no responses tho, aaargh annoying I tell you. You are probably feeling like these applications do not work and you are right on the edge and may want to give up.

I have a few tips on how you can make the most out of your LinkedIn. It is important that you make note of this before I go any further.

Do not Give Up Click To Tweet

do not give up

You cannot allow yourself to give despite how hard it is. The journey can be depressing, long and full of ups and downs but… It is not yet time to quit!


It is important that you make use of your LinkedIn profile in your job search. If you do not have one, make sure that you sign up today. For professionals who want to network, LinkedIn is the perfect platform for it. A report that was released indicated that about 94% of recruiters are found on this platform. The shocking thing is there is only about 36% of active job seekers.

The worst part is, most people have profiles but they are however not fully optimised.

Your headline should reflect who you are and what you are looking for.

linked in header

Your headline has to be precise and tell people exactly who you are and what you are looking for. It must have your name as well as your credentials (MBA, M.S). Your LinkedIn headline must also tell recruiters of what it is your are looking for or what you are currently doing if you are seeking positions in the same field. There is no problem in advertising your employer but you can add this information into the ‘Experience’ section. So Retail Management Expert or Professional becomes a better option in comparison to Retail Manager at 123 Company.

These changes allow you to brand yourself accordingly and attract the right positions you might be looking for. Whenever a recruiter uses the search bar to fill up positions in my field then your profile will also be in the search results. It also allows you to follow and connect with like-minded professionals.

LinkedIn is not just some online resume.

The mistake most people make is using LinkedIn as a resume. Yes it has information on your details and experience but it is so much more than that. It is a platform that you can use to connect with other individuals as well as recruiters. Ensure that you are active by joining groups, sharing posts with your connections and making sure that you engage in discussions.

This allows you to market yourself and drive traffic to your profile. Networking in groups is great as you can easily interact and connect with recruiters. Groups are also the perfect platform to be notified of new and upcoming roles as well as getting to know those who are already in your field of choice. When I first started out  engaging in discussions it was very awkward because I was interacting with people I had never met before. I got over it and soon was engaged in conversations that are of interest to me. Engage and watch the opportunities unfold in front of you, you never know who you might make a lasting impression on.

Proudly Wear Your Stripes.

I have had a few opportunities lately to attend networking events. Oh boy, they are a lot of fun I must say. One of my major issues is having to get up and talk about myself and my accolades. I shy away. Ha! True story. On LinkedIn do not shy away from talking about your accomplishments, heck if you have a portfolio then include it. Do not downplay your skills and achievements. Remember:

Your Playing small does not serve the world Click To Tweet

We are all meant to shine. There is room for everyone so go ahead and showcase how amazing you are.

Allow your your community to blow your horn.

LinkedIn allows for other users to send you recommendations and the great part is they are visible to recruiters. Make sure that you get at least 3 recommendations to your profile. You are probably wondering where you will be able to get those recommendations from but it truly is not that difficult. It can be from your varsity professor, a colleague, a client or even your past employer. All you have to do is ask them, there is absolutely no shame in that.

Well you have all my tips and tricks. Happy LinkedIn optimisation.



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